COMPETITIVE ADVANTAGE:



Fodor's guides have in-depth features on snorkeling, Hawaiian culture, the Napali Coast, flora and fauna, and photo-driven front of book features on the top things to see and do.

Our guide has a convenient "Activities" chapter.



TOURISM TRENDS:



Interest in Hawai'i is expected to remain strong in 2020. In 2018, arrivals to Kauai from the U.S. West rose 8.7 percent, supported by expanded air service to the Neighbor Islands. Through October 2019, growth in arrivals was +10.3%. Growth in arrivals from the U.S. East (+3.6% to 1, 900, 986 visitors) and higher daily visitor spending (+1.3% to $213 per person) contributed to a 2.3 percent increase in visitor expenditures to $3.90 billion. (Hawaii Tourism Authority)

The U.S. West and U.S. East are Hawaii's two largest source markets for visitors, with domestic air seats accounting for 70 percent of total seats to the state in 2019 (Hawaii Tourism Authority).



FULLY REDESIGNED!



New front cover has eye-catching full-bleed images with key selling points on the front

New back cover is fully-redesigned

"Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)

Visually focused with more color and images including more full and half-page images throughout and color-coded category icons

Other useful features including Great Itineraries, Snorkeling in Hawaii, and What to Know Before You Go To Hawaii

"Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel

Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational



CURATED AND RELEVANT:



Focused coverage on only the best places so travelers can make the most out of their limited time.

Carefully vetted recommendations for all types of establishments and price points.



CONCISE:



Shortened reviews presented with brevity and focus.



Please see additional key selling points in the book's main description.