One of America's top advertising professionals explains why 'culture' is the way to influence mass behaviour.
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| ISBN | 9781035020010 |
|---|---|
| Sprache | eng |
| Cover | Social, group or collective psychology, Popular Culture, Sales & marketing, Advertising & Society, SOCIAL SCIENCE / Popular Culture, BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Motivational, SELF-HELP / Motivational & Inspirational, Brands and branding, Media studies: advertising and society, Online marketing / Social media marketing, Online marketing / Social media marketing, Online marketing / Social media marketing, Self-help, personal development and practical advice, Fester Einband |
| Verlag | Pan macmillan Ltd. |
| Jahr | 20230511 |
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