Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
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| ISBN | 9781035020027 |
|---|---|
| Sprache | eng |
| Cover | Social, group or collective psychology, Popular Culture, Sales & marketing, Advertising & Society, SOCIAL SCIENCE / Popular Culture, BUSINESS & ECONOMICS / International / Marketing, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Motivational, SELF-HELP / Motivational & Inspirational, Brands and branding, Media studies: advertising and society, Online marketing / Social media marketing, Online marketing / Social media marketing, Online marketing / Social media marketing, Self-help, personal development and practical advice, Kartonierter Einband (Kt) |
| Verlag | Pan macmillan Ltd. |
| Jahr | 20240711 |
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