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Foreign Business in China and Opportunities for Technological Innovation and Sustainable Economics

Lytras, Miltiadis / Visvizi, Anna / Zhang, Xi

Foreign Business in China and Opportunities for Technological Innovation and Sustainable Economics

Productivity remains the critical determinant of long-term national growth and prosperity. The effects of today's globalism on productivity demands the need for business organizations to sustain their competitive advantage and remain profitable over time. Foreign Business in China and Opportunities for Technological Innovation and Sustainable Economics is a collection of research used to demonstrate state-of-the art approaches of international business and innovation management that shows how new, advanced, international business models and adoptive strategies can expand the sustainability frontiers. This publication serves as a leading reference source on Chinese business, technology, economy, and innovation, and facilitates necessary skills needed to engage with business in or with China. While highlighting topics including e-commerce, foreign trade, and global business, individuals such as students, educators, international business experts, and innovation experts can expand their technical knowledge in the global economy.

CHF 232.00

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ISBN 9781522589808
Sprache eng
Cover Fester Einband
Verlag Business Science Reference
Jahr 20190325

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