Franchising is s unique niche that Entrepreneur Media has specialized in for over 50 years. As the premiere name in franchising we are uniquely suited to produce and promote this title.Mark Siebert has been writing about franchising for decades and is the author of the first edition of Franchise Your Business which has sold nearly 20, 000 copies. Franchising continues to grow, especially post-pandemic as more people look to escape corporate life and embark on a new business venture that has a proven record of success. Franchise Your Business, 2nd edition will be updated to reflect recent changes in franchising and updated tips and tricks for turning your thriving business into a franchise opportunity.