Presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. The author thoroughly investigates and critically analyses the existing marketing policies of the industry and furnishes data on the industry's profitability.
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ISBN | 9780807868614 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | The University of North Carolina Press |
Jahr | 20111001 |
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