Popular, proven format: The Adventure Quick Guides series has sold more than 240, 000 copies

Market: Of all homeowners in the US, about 49% (80 million) gardened within the past year

Not intimidating?easy-to-use information geared toward casual observers

Full-color photographs that feature key markings

Organized by group and divided into tabs: when you see a butterfly, open the ?Butterflies & Moths? tab and view just a few species at a time to make a positive ID

Tips to attract beneficial bugs and to repel damaging ones

Bees, butterflies, and other bugs are in the news?with growing concerns about declining populations, people across the country and around the globe have a growing interest in and adoration for them

Covers more than 100 species found in California

Customers want these attractive quick guides?they're pocket-sized, portable, and durable with an appealing layout

Author is a professional nature photographer, native plant enthusiast, and entomologist at the University of Florida