Timely animal ecology STEM content about a recently categorized threatened species Extinction topics are top-of-mind as people deal with climate change and human encroachment on animal habitats. Timely topic in context of the attack on the Endangered Species Act, which was stripped (in July 2018) of key provisions that determine categorization of threatened and endangered animals. Easy to promote as part of World Giraffe Day every year on Summer Solstice (typically toward end of June in Northern Hemisphere). Longest day of the year for the animal with the longest neck! https: //giraffeconservation.org/world-giraffe-day/