Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate in a global context, and that they are dynamic and undergo change and action. Part of the mindset(s) may depend upon place, situation and context where individuals and organizations operate. The book examines the notion of "mindset" is situational and dynamic, especially in a global setting, why it is important for future scholars and managers and how it could be conceptualized.