* Fast-track route to new skills required in achieving global sales for any size of organization
* Covers the enormous growth potential offered by global sales, use of a local sales force, web selling, intellectual property and privacy, and standardization or adaptation of your products and services
* Case studies from Budweiser, Boo.com, McDonald's, Checkpoint and Samsung
* Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan for achieving global sales, and a section of FAQs