Explores the complex issue of how successful multinational firms manage interfaces of R&D, , manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue "global sourcing".
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ISBN | 9780899306674 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Bloomsbury 3PL |
Jahr | 19920630 |
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