Provides guidance in the practical aspects of fieldwork and gives suggestions for collecting both qualitative and quantitative cultural data. The author was inspired by students and fieldworkers to write a practical field guide to cultural research for those who want to discover culture from an emic perspective. It is useful to ethnographers, development workers, sociologists, missionaries, and anyone who desires to study another culture in depth and covers a wide range of topics: ethics in cultural research, preparation for fieldwork, beginning fieldwork, participant observation, language learning, the ethnographic record, Informal interviews, and structured interviews. Carol McKinney has MA degrees in linguistics and in anthropology, and a Ph.D. in Anthropology from Southern Methodist University. She did fieldwork with the Bajju people in Nigeria and currently teaches at the Graduate Institute of Applied Linguistics, Dallas, Texas. She is a member of the American Anthropological Association and the Association of Africanist Anthropologists.