. What does the industry need to do today (not tomorrow) to stay valuable and relevant? . Is digital collaboration the death of idea ownership? . What the f**k do clients know about great advertising? . How can copying make you more original? . I feel connected, but do I feel more human? . How are the porn industry, illegal black market and bitcoins changing online culture today? . Should we make things people want rather than make people want things? . How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.