The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.
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ISBN | 9781605660745 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Business Science Reference |
Jahr | 20091001 |
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