Universities need to Reinvent themselves amid marketisation, to survive and flourish. To this end, the Book charts-out various Initiatives, Measures and Processes necessary. The objectives must be achieved in a demanding environment that involves (1) high expectations of students for competitive facilities and (2) New education based on Active and Adapting Learning to meet demands of the fast-changing labour market and an unknown future due to automation and new technologies. After discussing the global state of funding, the book suggests future funding models of higher education.