Sponsored by Wal-Mart and other corporations, Students in Free Enterprise holds competitions throughout the world for university student teams. The author, advising a SIFE team in California, discovers that some teams received awards without entering. He documents other faults with the organization, subsequently, he founds a new organization targeting innovative teens. His program, unlike SIFE, encourages teens to become entrepreneurs. This book tells the story of student achievement, corporate hanky-panky, and one man who stood up to powerful leaders of business trying to stop him.