20% of startups do not live past their second year, and many more fail before their fifth year (according to the US Bureau of Labor Statistics) ! But have you ever wondered why many new businesses fail so quickly after their inception? Well, there are 10 main reasons responsible for this.We all know that starting and growing a company is full of challenges. However, avoiding the beginner's mistakes and other early business killers optimizes dramatically the survival rate of any startup. My name is Gaston Gilbert and over my decade-long entrepreneurship journey, I have had the opportunity to not only experience what it is like to run small businesses but also to learn a lot from observing other small companies and the people who manage them. I've come to realize that the fundamental reason why many startups fail is that business owners make common fatal mistakes when beginning their enterprise.In this book, I've attempted to identify the top cardinal sins done by new entrepreneurs, drawing from my own personal experiences and what those have taught me.If you employ the advice in these pages, you'll get to learn:· The 10 main dangers and pitfalls when starting a new business· How they can impact your business (and personal life)· How they can be avoided or minimized · The basics to ensure that your business is profitable· The essentials to set your new venture up for successIt took me a few years and failures to realize this and adjust my way of working. That's why I'm sharing my lessons learned with you today in one, ultra convenient place. With this quick start guide in your hands, you can save yourself time, energy and money, and learn the basics for your first steps in the entrepreneurship world!