This book contains everything you need to know in order to start or grow your own business as a professional life coach. It comes packed with Tips and techniques for managing your own coaching career. You'll learn: How the industry works How to set up your own business in this field How to identify your niche How to use a wide range of coaching tools, skills and models How to generate business How to perfect your practise In addition to this, Wayne Malcolm explores the best philosophies and strategies behind effective life management, channelling personal change, managing emotions, motivation, problem solving and goal setting. This book is a must read for anyone considering life coaching on a part or full time basis.