Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
Lieferbar
ISBN | 9780471551935 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Wiley |
Jahr | 19920416 |
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