In this revision of the self-published phenomenon that sold 50, 000 copies, readers learn why price isn't the final determinant of whether a customer buys a product, how to build a great customer service program, how to defeat the arguments of customers who buy on price, and how to price products appropriately.
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ISBN | 9780471744832 |
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Sprache | eng |
Cover | Marketing u. Vertrieb, Business & management, Marketing, Marketing & Sales, Wirtschaft u. Management, Fester Einband |
Verlag | Wiley |
Jahr | 20051202 |
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