Preparing business leaders with the big-picture understanding needed in order to lead sales and marketing efforts in our digitally distracted world. Written by sales and marketing expert and Revenue River Marketing's founder and managing partner Eric Pratt, How to Lead & Compete in a Digital Universe lays out the components for a hyper-digital strategy to help organizations compete for new business in the places their prospects frequent. To prepare you to lead organizational change, Eric defines the big decisions business executives face around their growth strategies in a digital marketplace. By understanding our complex marketplace, mobile landscape, and need for instant gratification you'll be prepared to lead the organization towards a successful set of strategies and tactics to help you compete in our digital universe.