Influence Customer Consumption BehaviorThe change that the television world is going through can be an excellent example of the ability to influence the location of consumption. The change that the television world is going through can be an excellent example of the ability to influence the location of consumption. Netflix took the possibility point to affect, one step further. In 2013 Netflix conducted a survey in 16 countries around the world and found that: 73% of the streaming viewers enjoy sequential Binge viewing and Most of the streaming viewers donÕt become addicted to the series in the first episode. Netflix decided to act according to their ÒUnderstanding customer behavior insightÓ, and distribute their original series all at once. All the new season's chapters were available for immediate viewing. By doing that, Netflix influenced the consumption behavior and ÒhelpedÓ the viewers choose them over the alternative media.