Innovate Now shows how to sell for emotional intoxication! In modern culture, it's an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman, on the surface "joyous selling" is absurd. It's an extraordinary idea! To potentially achieve emotional intoxication through selling, that is: heroic selling. What makes business development heroic is opening the closed mind, bringing the prospect who says "I'm good" to explore new ideas which lead to a higher state of well-being. This is why salespeople are heroes. Innovate Now shows how to be a sales hero. This typically requires novel new approaches to selling. Innovate Now helps the reader jump-start sales innovation. It provides new ideas you can implement immediately-like payments in kind-and methods to develop your own innovative ideas-like overcoming self-limiting assumptions and confirmation bias.