Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces, responses of Japanese retailers to deregulation, increasing competition, changes in consumer behaviour, and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
Lieferbar
ISBN | 9781403911285 |
---|---|
Sprache | eng |
Cover | Fester Einband |
Verlag | Springer Nature Singapore |
Jahr | 20030819 |
Dieser Artikel hat noch keine Bewertungen.