This book focuses on innovation in the ASEAN such as Brunei, Indonesia, Malaysia andSingapore to demonstrate that it is contextually different to other geographic regionsdue to the climate, government structure and history. This book shows that innovationdevelops based on cultural and societal conditions.The aim of this book is to focus on how innovation occurs in Brunei, Indonesia, Malaysia and Singapore. Thereby focusing on the unique country elements of eachcountry but also exploring the integrated history of these countries. The book highlightsthese countries together due to Brunei and Singapore previously being part of Malaysiaand the fact that they are in close geographic proximity. In addition, this book statesthat all countries share the same language (Bahasa Indonesia or Malay), which is acommon cultural feature of these countries. In this book chapters focus on differentforms of innovation from social to technological. Thereby offering a holistic perspectiveabout how innovation occurs within and between these countries.