Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
Lieferbar
ISBN | 9781538101049 |
---|---|
Sprache | eng |
Cover | Fester Einband |
Verlag | Rowman & Littlefield |
Jahr | 20180201 |
Dieser Artikel hat noch keine Bewertungen.