With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.
Lieferbar
ISBN | 9781538176320 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Rowman & Littlefield Publishers |
Jahr | 20230718 |
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