This is the first title in the new "Global Business" series of books written by leading experts in the field of international business and management. The book aims to provide a practical understanding of the key concepts and issues involved in communicating in today's multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople. By combining theory and practice, the book presents insights and techniques in inter-cultural communication. How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?
Lieferbar
ISBN | 9781915951045 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Lid Business Media |
Jahr | 20240229 |
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