Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Lieferbar
ISBN | 9780415213172 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Taylor & Francis Ltd (Sales) |
Jahr | 20000824 |
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