Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
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ISBN | 9781787430822 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Emerald Publishing Limited |
Jahr | 20171123 |
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