An Introduction to e-Business provides contemporary knowledge of the key issues affecting the e-business environment. This book brings together the most cogent ideas and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.
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ISBN | 9780750667319 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor & Francis Ltd (Sales) |
Jahr | 20060401 |
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