M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.
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ISBN | 9781260598223 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | McGraw-Hill Education |
Jahr | 20210428 |
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