Embark on a comprehensive exploration of the dynamics shaping successful ministry among Jews, as this study delves into the attractions fostering acceptance and the persistent hindrances challenging the mission. Rooted in theological, historical, and missiological frameworks, this research combines fieldwork conducted in Israel-comprising interviews, case studies, observations, focus groups, and surveys-with relevant literature to create a robust foundation for future missionary endeavors.


The study uniquely captures the perspectives of non-believing Jews and Messianic Jews, revealing the motivations behind their decisions to accept or reject Yeshua as the Messiah. Distilling responses, the researcher has identified eighty-seven attractions, with prominent inducements including reading the New Testament, encountering Yeshua's Jewish identity, and the influence of witnessing friends or family members