For a religion that is hyper-focused on transmitting the Jewish tradition "from generation to generation" - l'dor v'dor - the notion that Millennials just aren't interested in carrying on Jewish practices or embracing the Jewish commitments of those who came before them poses quite a challenge. As a result, it seems much of the Jewish organizational world is concerned with how to engage Millennials. But there is much more work to do.

Just Jewish: How to Engage Millenials and Build a Vibrant Jewish Future shares proven techniques and models ready to be adopted by the Jewish world's myriad organizations, touching on everything from branding, to fundraising, to programmatic approaches, to relationship development, and more, extrapolating lessons from The Well so they can be applied to the Jewish community writ large. As more seasoned generations start to take steps back from Jewish communal leadership, the time to meaningfully engage Millennials to ensure future leadership pipelines (both professional and volunteer) and Jewish vibrancy is NOW, and this book exists to help make it happen!