This is an ambitious, original, and complex treatment of key aspects of contemporary capitalism. It makes a major contribution because it profoundly destabilizes the scholarship on globalization, the so-called new economy, information technology, distinct contemporary business cultures and practices'

- Saskia Sassen, author of Globalization and its Discontents


'Nigel Thrift offers us the sort of cultural analysis of global capitalism that has long been needed - one that emphasizes the innovative energy of global capitalism. The book avoids stale denouncements and offers instead a view of capitalism as a form of practice'

- Karin Knorr Cetina, Professor of Sociology, University of Konstanz, Germany



Capitalism is well known for producing a form of existence where `everything solid melts into air'. But what happens when capitalism develops theories about itself? Are we moving into a condition in which capitalism can be said to possess a brain?