A follow-up to the international bestselling phenomenon, this book picks up where The 1-Page Marketing Plan left off. While the first book helped you build your strategy and plan, in Tools and Tactics Allan Dib digs deep into the powerful and proven marketing tactics that have propelled him and his band of rebellious marketers from marketing zeros to heroes.In this book, Allan ransacks the best marketing tools and tactics on the planet and hands them to you on a silver platter. More importantly, he reverse-engineers why they work and shows you how to quickly, easily and cheaply implement them in your business.