Simplicity is the ultimate sophistication, " wrote Leonardo da Vinci. While this sales-training volume is more concise than other sales-training books, its approach is proven, powerful, easy to apply, and effective. Beginners and seasoned professionals have benefited from the data on these pages, which many people across the globe paid good money to learn. Armed with this knowledge, they earned sales commissions more easily. Today, their customers often ask for them by name and welcome them back for more sales presentations.This fundamental approach works well every time when applied correctly. readers can improve and control their selling opportunities and prospects by applying what is learned with this book. Better selling control increases confidence and earns more closed sales and more commissions in pockets. It's that simple.Each section builds up the skill needed for the following section. Completing the steps one at a time in the order presented yields the best result. The authors strongly advise beginning at the beginning and working through the steps in the order they are laid out. In other words, follow, learn, and practice the data in the sequence it is presented.While the individual components of this exclusive approach to selling may appear similar to other methods, any similarity is unintended and accidental. Moreover, HOW this information is studied and trained in-the specific training data and steps-are NEW.Additionally, the co-authors conduct seminars and workshops based on this and the other volumes available (and to come) in the Listen More Sell More series.