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M: Advertising

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

CHF 130.00

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ISBN 9781259815942
Sprache eng
Cover Kartonierter Einband (Kt)
Verlag McGraw-Hill Education
Jahr 20180708

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