Describes why the Made in Italy brand has a strong relevance for Italy's competitiveness, and explores the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy.
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ISBN | 9788885486546 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Bocconi Univ Pr |
Jahr | 20180701 |
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