The world of corporate responsibility standards is large and confusing. There are so many standards of different kinds that it is bewildering for someone trying to find an appropriate sustainability standard for their company or organisation. This short book cuts through the confusion. It explains: 1. The pros and cons of using standards to improve sustainability performance 2. The variety of standards out there 3. A map showing how some of the most prominent sustainability standards relate to each other 4. A decision tree to help with choosing the type of standard that may be most helpful to you 5. For some of the most influential standards, a thumbnail description of what they are actually about 6. Some tips for putting standards into practice.