Since the 1980s, popular management thinkers, or management gurus, have promoted a number of performance improvement programs or management fashions that have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon with a view to building on the important theoretical progress that has recently been made by a small, but growing, band of management researchers.
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ISBN | 9780415249454 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Taylor & Francis Ltd (Sales) |
Jahr | 20010315 |
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