One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.
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ISBN | 9780080441245 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Elsevier Science Ltd |
Jahr | 20060101 |
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