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Managing Social Media and Consumerism

Rajagopal, .

Managing Social Media and Consumerism

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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ISBN 9781137281913
Sprache eng
Cover B, Marketing, Management, International business, Economics, general, Corporate Governance, Market Research/Competitive Intelligence, Economics, Market Research and Competitive Intelligence, Palgrave Business & Management Collection, Management science, International business enterprises, Market research, Management & management techniques, Business & management, Fester Einband
Verlag Springer Nature EN
Jahr 2013

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