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Managing the Smart Revolution in Tourism Firms

Navarro-Meneses, Francisco Javier

Managing the Smart Revolution in Tourism Firms

This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.

CHF 155.00

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ISBN 9781789249309
Sprache eng
Cover Fester Einband
Verlag CABI Publishing
Jahr 20230412

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