Extensively tested in schools and colleges, this modular-based book provides a progressive introduction to supply and demand analysis and shows how it can be applied to real economic problems. Its use of diagrams, examples and past examination questions helps the student understand and apply the basic principles. It should be useful to those studying economics modules on business and management courses and also to those taking single semester or non-specialist degree courses. Contents include: basic concepts, price mechanism, elasticity, factor markets, government intervention, applications, costs, multiple-choice questions, and data response questions.