Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions. The book establishes the importance of database analytics, integrating business and marketing practice. Demonstrating both concepts and techniques, this book will serve both graduate students of marketing research and practitioners well.
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ISBN | 9780415657884 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor & Francis |
Jahr | 20130502 |
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