Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Lieferbar
ISBN | 9780750667005 |
---|---|
Sprache | eng |
Cover | Veranstaltung, Management, Kartonierter Einband (Kt) |
Verlag | TANDF |
Jahr | 2006 |
Dieser Artikel hat noch keine Bewertungen.