Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
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ISBN | 9781787145580 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Emerald Publishing Limited |
Jahr | 20180730 |
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