Covers the full spectrum of marketing theory: core concepts, consumer and business markets, retail, communication processes, approaches to CRM, patterns of market segmentation, and global marketing. The text contains examples and case studies, and self-assignments. It is suitable for undergraduate and postgraduate students.
Lieferbar
ISBN | 9789381141861 |
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Sprache | |
Cover | Kartonierter Einband (Kt) |
Verlag | I K International Publishing House Pvt. Ltd |
Jahr | 2012 |
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