An oversupplied market force the producers to find the best way to introduce the product to the customers. Marketing became a major player in the market. this book shows, how to conduct the marketing research in the potential market, you would like to enter. It covers all the parts, that need to be taken, so your product would have an advantage over the competition. this is described by step by step analysis of the market and creation of target group, which would buy the product. The last process is the calculation of the potential revenue in the new market for the product.